Connecting 54 Franchise Locations with Scalable Retail Connectivity Solutions

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Cinnabon storefront

If you’ve worked in retail, you already know how it goes.

Everything is happening at once, orders coming in, employees moving fast, customers waiting, digital menu boards updating, cameras running, and systems quietly keeping everything together in the background.

And at the center of it all is something most people don’t think about until it fails—the internet connection.

When connectivity goes down in a retail store, everything feels it immediately. POS systems freeze, payments stall, digital signage goes dark, and employees lose access to the tools they rely on. Even a few minutes of downtime can disrupt the entire flow of the store.

That’s why retail connectivity solutions, wireless internet for retail stores, and managed network services have become essential for modern franchise businesses.

For Se Co-Brand Ventures, LLC, which operates 54 franchise locations across Georgia, Florida, and South Carolina, connectivity isn’t just an IT function—it’s part of daily operations.

Their portfolio includes brands like Jamba, Auntie Anne’s, Cinnabon, Planet Smoothie, Häagen-Dazs, and Great American Cookies. Across every location, reliable internet is what keeps the business running.

The Real Challenge: Mall Internet Isn’t Built for Modern Retail

A large portion of Se Co-Brand locations are inside shopping malls, and that comes with a very specific challenge.

Mall internet is often expensive, outdated, and not designed for today’s retail environments that depend on cloud systems, real-time data, and always-on connectivity.

In many cases, retailers are dealing with limited provider options, high monthly costs, long install timelines, and inconsistent performance, especially during peak mall traffic when networks become congested.

Even in smaller kiosk locations like Cinnabon, the footprint may be small, but the connectivity needs are not.

So when mall internet struggles, the entire store feels it, and that’s where the problem really starts.

What’s Running Inside a Modern Retail Store

Once you step inside a store, it becomes clear why connectivity matters so much.

These locations run on far more technology than most people realize: POS systems, digital menu boards, security cameras, scheduling tools, food safety apps, printers, smart safes, tablets, phones, and back-office systems.

At brands like Jamba, orders move instantly from the register to the prep area where tickets print in real time. Everything is built for speed and accuracy.

When you scale that across 54 locations, even small interruptions in connectivity can quickly turn into real operational delays.

A Managed Retail Connectivity Solution Built for Franchise Networks

To solve these challenges, Se Co-Brand partnered with Connected Solutions Group to deploy a fully managed retail connectivity solution powered by Verizon’s Wireless network.

Instead of dealing with multiple providers and disconnected tools, everything was brought into one managed environment built specifically for multi-location retail operations.

At the center of the solution is a mix of cellular routers, including:

·      CSG m106 Pro I 4G/LTE I CAT 12

·      CSG m212 I 4G/LTE I CAT 12

·      CSG m519 I 5G I CAT 19 (now the Katalyst Spark)

·      Katalyst Spark I 5G I CAT 19 

These devices are designed to deliver consistent wireless connectivity across different store formats, whether it’s a full storefront or a compact mall kiosk.

What makes them especially effective in retail isn’t just speed—it’s capacity. They can support multiple connected devices at the same time, which is critical in today’s stores where POS systems, cameras, digital signage, tablets, printers, and cloud applications all rely on the same network.

The Katalyst Spark 5G router has been especially useful in mall and kiosk environments. Because it’s fully wireless, compact size can easily be deployed and repositioned as store layouts change, while still supporting a full retail technology stack without relying on traditional wired internet infrastructure.

Across all locations, routers also include dual-SIM capability for automatic failover between networks, with additional redundancy supported through CSG SureConnect SmartSIM. This helps keep stores online even if a carrier experiences an outage or signal disruption.

From there, CSG View provides centralized network visibility, Verizon Business One Talk supports in-store communications, and CSG’s managed services ensures ongoing monitoring and support across all 54 locations.

What really changed things wasn’t just the hardware—it was how everything works together as one connected system.

Instead of juggling vendors or reacting to issues after they happen, Se Co-Brand now has real-time visibility across every store, with a setup built for uptime, consistency, and scale.

And in mall environments especially, wireless makes the biggest difference. Stores are no longer limited by outdated infrastructure or restrictive wired internet options. They can deploy quickly, stay consistent across locations, and run a full retail technology stack without compromise.

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Built-In Protection with CSG SureConnect

In retail, downtime isn’t just inconvenient, it directly impacts sales and customer experience.

To reduce that risk, Se Co-Brand deployed CSG SureConnect SIMs across all their routers. Each device uses Verizon Wireless business internet as their primary connection, while CSG SureConnect provides intelligent failover through a single SmartSIM solution. If the primary connection drops, it automatically switches to the strongest available network with no manual intervention needed.

Because CSG SureConnect operates on a multi-carrier model, one SIM can access 600+ networks, giving each location a broader layer of redundancy beyond a single carrier.

The result is simple: stores stay online even when a primary connection fails, and failover happens in the background without disrupting operations. And for multi-location franchise businesses, this kind of built-in reliability isn’t just a nice-to-have, it’s what keeps stores running when conditions aren’t ideal.

Centralized Visibility Across 54 Franchise Locations

One of the most important tools that Se Co-Brand has at their fingertips is CSG View, a cloud-based network management platform powered by kCLOUD and included at no charge with CSG and Katalyst routers.

Instead of guessing what’s happening at each location, the team gets real-time visibility across all 54 stores from a single dashboard.

From one place, Se Co-Brand can monitor connectivity status, check device health, update network settings remotely, manage IP addresses, and troubleshoot issues without sending technicians onsite.

That level of visibility changes everything. Instead of reacting after outages impact a store, the team can spot issues early and resolve them faster, often before employees or customers even notice something is wrong.

What Changed For Se Co-Brand

Today, Se Co-Brand operates 54 franchise locations on a connectivity foundation that is far more stable, scalable, and built for real retail environments.

Instead of dealing with inconsistent mall internet, slow support response times, and recurring outages, their stores now run with far fewer disruptions.

Across locations, the biggest improvement shows up in day-to-day operations: less downtime, faster issue resolution, and better visibility across every store. Problems are often identified and handled before they affect operations.

Costs are more predictable, especially in mall environments where internet used to be expensive and inconsistent. And because the setup is standardized, rolling out new locations is significantly faster.

Most importantly, store teams can focus on customers instead of network issues, because connectivity is finally something they don’t have to worry about as much.

See the Solution in Action

Reading about retail connectivity is one thing but seeing it inside a real franchise environment brings it to life.

In the video below, Dustin King, Chief Operations Officer at Se Co-Brand Ventures, walks through how Verizon Wireless and CSG solutions keep 54 franchise locations connected and operational—even in challenging mall environments.

He also explains how centralized management, wireless connectivity, and CSG SureConnect failover work together to keep daily operations running smoothly.

Watch the customer story here: https://youtu.be/kTNCzy6bZ3Q

For More Information

To learn more about CSG’s retail connectivity solutions visit: Internet Connectivity Solutions for Business | LTE & 5G | CSG – Connected Solutions Group